Ghulam Mustafa

Senior Digital Marketing Specialist

Adsvise • Full-time

Dec 2023 - Mar 2026 • 2 yrs 3 mos

At Adsvise, I operated as a Senior Digital Marketing Specialist, focusing on driving organic and paid growth for high-growth startups and established international brands. My primary objective was to build sustainable marketing engines that delivered long-term ROI through a mix of performance marketing and search visibility. Core Responsibilities & Achievements: Multi-Channel Ad Management: I directed and scaled advertising campaigns across Meta, Google, and TikTok Ads. I specialized in creating cross-platform strategies where social media awareness and search intent worked together to maximize conversions. Technical SEO & Organic Growth: I led the SEO department for various projects, including a 3-month intensive project for an architecture firm that successfully reached Google's 1-page rankings. I focused on technical audits, keyword mapping, and white-hat link-building strategies. Performance Tracking & Attribution: To combat the loss of data in modern browsers, I implemented advanced server-side tracking and Conversion API (CAPI). This ensured that our attribution models were accurate, allowing for smarter budget allocation and better scaling decisions. Funnel & Landing Page Optimization: I was responsible for designing and auditing high-converting sales funnels. By analyzing heatmaps and user recordings, I identified friction points in the checkout process, leading to a significant increase in overall conversion rates. International Market Scaling: Managed and optimized ad spends exceeding $15,000+ for global e-commerce brands, resulting in over $60,000 in generated revenue. I localized campaign messaging for diverse markets including the UK, USA, and South America. My experience at Adsvise solidified my ability to handle complex marketing challenges and deliver transparent, data-backed results for clients worldwide.

Digital Marketing Expert & Account Manager

Techiconix • Full-time

Dec 2021 - Nov 2023 • 1 yr 11 mos

During my tenure at Techiconix, I served as a Digital Marketing Expert & Account Manager, where I was responsible for leading the digital growth strategies for a diverse portfolio of international clients. My role went beyond just running ads; I was responsible for the entire marketing ecosystem, ensuring that every dollar spent translated into measurable business growth. Core Responsibilities & Achievements: Full-Funnel Advertising Management: I managed and optimized high-budget advertising accounts on Meta (Facebook & Instagram) and Google Ads. By implementing A/B testing and audience segmentation, I consistently improved Click-Through Rates (CTR) and lowered Cost Per Acquisition (CPA) for global brands. Advanced Technical Tracking & Data Integrity: I spearheaded the implementation of technical tracking frameworks. This included setting up Google Tag Manager (GTM), GA4 (Google Analytics 4), Meta Pixel, and Conversion API (CAPI). My focus was to ensure 100% data accuracy to bypass tracking challenges and provide a clear picture of the Customer Journey. Strategic Account Management: Acting as the primary point of contact for international stakeholders, I aligned digital marketing strategies with their specific business KPIs. I provided comprehensive weekly and monthly performance audits, offering data-backed recommendations for scaling budgets and entering new markets. Conversion Rate Optimization (CRO): I worked closely with the creative teams to optimize landing pages and sales funnels. By analyzing user behavior data, I helped increase conversion rates for lead generation campaigns in the UK, USA, and Middle East markets. Scalability & ROI: Successfully managed accounts with a focus on high Return on Ad Spend (ROAS). I played a key role in scaling small-to-medium enterprises (SMEs) into profitable international brands by utilizing automated bidding strategies and lookalike audiences. My time at Techiconix allowed me to master the art of balancing technical.