Sinan

Shopify Architect

Jessica-K • Freelance

Jan 2026 - Present • 4 mos

I recently worked on a deep-dive audit for Jessica K, a high-end fashion brand that had great products but was "bleeding" sales due to some technical and logic gaps. When I first looked at the site, it was clear that the user experience didn't match the luxury price point. I found a bunch of "silent killers" things like 1MB of messy JavaScript slowing down mobile phones and a search bar that led to a "dead end" page whenever someone looked for a "Sale." It was literally a "No Entry" sign for their best customers. I did a full "X-ray" of their code. I found that they were loading scripts for apps they weren't even using anymore (what I call "Ghost Code"). I also pointed out a huge shipping leak: their site was showing "Lebanon only" shipping to customers in the US and UK, which is a massive reason for cart abandonment. The result: I delivered a full Growth Roadmap that covered everything from fixing their image scaling (to save battery and data for shoppers) to re-timing their popups so they didn't annoy people the second the page loaded. I even mapped out how to use Geolocation logic so their global customers feel welcome, not ignored. I turned all of this into a professional PDF that the agency owner used to present to the client. It wasn't just about "fixing a site"; it was about building a logic-driven system to make the brand more money.