Zubairseo

Sr. Content Strategist

The Children's Place • Full-time

Sep 2025 - Present • 1 yr

Optimize and write content for 290+ TCP category pages and 31 Gymboree category pages, improving search visibility and keyword targeting. Delivered major ranking improvements across 60+ priority pages, including: 143% increase in clicks (944 → 2,298) Significant rise in impressions (487,998 → 525,228) Improved rankings (28.2 → 18.6 average position) Rewrite and enhance existing category page content to align with SEO best practices, brand tone, and keyword strategy. Create new category page content from scratch for both TCP and Gymboree, ensuring clarity, structure, and user-focused messaging. Monitor Search Console data to diagnose ranking gaps, indexing patterns, and optimization opportunities. Manage CMS updates including content uploads, metadata, internal linking, and page structure improvements. Collaborate with eCommerce and merchandising teams to ensure content accuracy, consistency, and conversion-focused messaging.