
Muhammad Nadeem
Google Ads Specialist for Local Call or Lead Generation or eCommerce
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Work experience
Google Ads & Conversion Tracking Specialist
Google • Freelance
Jun 2023 - Present • 3 yrs 3 mos
Working as a freelance specialist helping eCommerce businesses set up and optimize their advertising and tracking systems. My work focuses on building accurate conversion tracking and improving advertising performance for online stores. Key responsibilities include: • Google Ads campaign setup and optimization (Search, Shopping, Performance Max) • Google Merchant Center setup, feed optimization, and product issue fixes • GA4 event tracking and conversion configuration • Google Tag Manager implementation (Web + Server-Side) • Shopify tracking setup and debugging • Server-side tracking using Stape and GTM Server • Fixing conversion tracking issues and improving data accuracy • Implementing enhanced conversions and Google Ads conversion tracking Helping businesses make data-driven marketing decisions and improve ROAS through accurate tracking and optimized campaigns.