
Nayeem A
Your store has a conversion problem, I find it
Skills

See my services


Portfolio
Work experience
Ecommerce Conversion Analyst
Self Employed • Freelance
Apr 2025 - Present • 1 yr 3 mos
Independent ecommerce conversion analyst working with Etsy sellers, Shopify store owners, DTC brands, and digital advertisers to diagnose exactly why their store or ads are generating traffic but not sales. SERVICES: Etsy Shop Audits — Full analysis of listings, SEO, keyword strategy, photo presentation, pricing, and competitor positioning. Every finding delivered in SPAR format (Situation, Analysis, Recommendation, Projected Impact) and ranked by severity. Shopify Store Audits — Product page consistency, checkout friction, ad-to-page alignment, trust signal gaps, and conversion bottleneck identification across the full buyer journey. Landing Page & Ad Audits — Analysis of why paid traffic isn't converting. Covers hook-to-landing-page consistency, CTA clarity, buyer hesitation points, and offer positioning. UGC Ad Script Writing — Conversion-focused scripts for TikTok and Instagram ads. Built around buyer psychology, hook strategy, and the specific hesitations that prevent a viewer from clicking through. All work is framework-based and analytically driven — rooted in a background in financial analysis and structured business reporting. Clients receive prioritized fix lists, not generic advice.
Accountant and Financial Analyst
Calo • Full-time
Feb 2023 - Present • 3 yrs 5 mos
Managed financial reporting, budget analysis, and business performance reviews. Developed strong analytical skills in diagnosing inefficiencies, interpreting data, and building structured recommendations. These are frameworks which I now apply directly to ecommerce conversion audits, offer analysis, and product page strategy for Shopify and DTC brands.