
Juana R
Ecommerce Operations Manager
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Work experience
Ecommerce Operations Manager
Ecommerce
Jan 2021 - Present • 5 yrs 7 mos
Managed the daily operations of a direct-to-consumer Shopify ecommerce business from product launch through post-purchase support. • Managed Shopify store administration, products, collections, pricing, bundles, and promotions. • Designed and optimized high-converting product pages and landing pages using Shopify and GemPages. • Improved customer experience through Conversion Rate Optimization (CRO), checkout optimization, and customer journey analysis. • Coordinated international suppliers for manufacturing, packaging, inventory planning, quality control, and fulfillment. • Managed customer support, order processing, refunds, replacements, returns, warranty claims, and chargeback resolutions. • Supported Meta (Facebook & Instagram) advertising by analyzing campaign performance, KPIs, creative testing, and conversion data. • Managed TikTok Shop operations, product catalog, and ecommerce workflows. • Assisted with Klaviyo email marketing campaigns, customer segmentation, and automated flows. • Monitored business KPIs including CPA, ROAS, AOV, Conversion Rate, and customer retention. • Implemented operational improvements using Shopify apps, analytics tools, and automation platforms. • Collaborated with suppliers, logistics providers, and third-party partners to improve operational efficiency and business growth.