Naleen

Graphic Designer

MediaBlendz Digital Inc - Canada • Full-time

Jul 2024 - Dec 2025 • 1 yr 5 mos

Design and publish engaging content across Facebook, Instagram, LinkedIn, and YouTube, helping clients strengthen brand visibility and engagement. Plan, launch, and optimize paid social campaigns, tracking performance to improve reach and conversions. Create marketing materials including brochures, flyers, digital ads, newsletters, and website graphics using Adobe InDesign, Photoshop, Illustrator, and Canva. Plan and promote community and client events such as Christmas Eve parties, beer gardens, and cultural celebrations, managing everything from creative direction and content to promotion and post-event reporting. Coordinate and edit photo and video shoots; develop storyboards, write scripts, and produce videos using Premiere Pro and After Effects. Oversee website updates and SEO improvements to enhance online presence and lead generation. Design and manage branded newsletters through Mailchimp, analyzing open and click-through rates to refine future campaigns. Prepare campaign analytics and insights to support marketing strategies. Support diverse brand marketing needs through visual design and content coordination.

Graphic Designer

Vizuamatix Pvt Ltd • Full-time

Aug 2017 - Mar 2019 • 1 yr 7 mos

Designed a variety of digital assets including web graphics, UI components, and marketing materials to support IT products and services, ensuring alignment with brand and usability standards. Partnered with clients and internal teams to define creative direction, gather requirements, and translate business goals into effective visual concepts. Produced detailed layouts, wireframes, and design sketches for websites and digital platforms, improving user experience and functionality. Created icons, infographics, and mockups in Adobe Illustrator and Photoshop to simplify technical details and improve presentations. Estimated project costs and timelines, providing accurate design proposals that balanced client budgets with creative quality. Contributed to product launches and marketing campaigns by delivering timely, high-quality visual materials that supported sales and user adoption.