Nanna Tosan
Shopify eCommerce dropshipping expert digital marketer website design
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Shopify CRO Optimization Specialist Driving Ecommerce Growth Conversions Revenue Sales
wearelumaskin.com
May 2023 - Oct 2025 • 2 yrs 5 mos
Led a full-scale Shopify CRO (Conversion Rate Optimization) and eCommerce marketing optimization project focused on increasing conversion rate, average order value (AOV), and overall store revenue through data-driven decision making. Conducted an in-depth Shopify CRO audit, analyzing user behavior, traffic quality, funnel drop-offs, checkout friction, and on-site engagement using analytics, heatmaps, session recordings, and performance benchmarks. Identified high-impact conversion blockers across product pages, collection pages, cart, and checkout, then delivered actionable CRO recommendations aligned with eCommerce best practices and buyer psychology. Optimized UX/UI design, page layout, product messaging, trust signals, social proof, and call-to-action hierarchy to reduce friction and improve customer experience across desktop and mobile. Implemented conversion rate optimization strategies including landing page optimization, product page CRO, pricing psychology, offer positioning, and funnel optimization to turn visitors into buyers. Collaborated closely with stakeholders to align CRO strategy with brand goals, customer intent, and revenue targets. Prioritized quick-win optimizations alongside long-term growth experiments to ensure sustainable performance improvements. Applied A/B testing frameworks, conversion tracking, and KPI monitoring to validate hypotheses and continuously improve results. Focused on improving key eCommerce metrics such as conversion rate, bounce rate, cart abandonment, checkout completion, and customer retention. Delivered clear documentation, CRO roadmaps, and prioritized recommendations that enabled scalable growth. The project resulted in measurable improvements in Shopify store performance, higher quality traffic conversion, improved customer journey flow, and increased sales efficiency. Demonstrated strong expertise in Shopify optimization, CRO strategy, eCommerce growth marketing, UX optimization, and revenue-focused.