Hanif Mahmud

Google Ads & Meta Ads Expert

Cleaning • Full-time

Jun 2026 - Present • 4 mos

Managed and optimized Google & Meta Ads campaigns for a cleaning service business with a strong focus on local lead generation and customer acquisition. I used targeted audiences, conversion tracking, retargeting, A/B testing, and continuous campaign optimization to reach high-intent customers and generate more qualified leads, calls, quote requests, and booking opportunities. My data-driven approach focused on reducing wasted ad spend, improving lead quality, increasing campaign efficiency, and creating a scalable system for long-term business growth.

Social Media Advertising Specialist

Deens Houston • Full-time

Feb 2026 - Feb 2026 • 0 mos

Worked with Deen’s Cheesesteak & Pizza, a halal restaurant serving customers across the Katy and Houston area, to strengthen its digital advertising and customer acquisition strategy. I focused on building and optimizing performance-driven Google & Meta Ads campaigns designed to reach high-intent local customers and drive valuable actions such as online orders, website visits, and customer inquiries. My work included campaign strategy, local audience targeting, keyword and audience research, ad optimization, conversion tracking, retargeting, performance analysis, A/B testing, and ongoing budget optimization. I also focused on identifying inefficient traffic, improving campaign targeting, analyzing customer behavior, and continuously optimizing the advertising funnel to turn more qualified traffic into meaningful customer actions. The overall approach was simple: **reach the right customers, track the right data, optimize what works, reduce wasted spend, and create a scalable foundation for long-term business growth.** **Key Areas:** Google Ads • Meta Ads • PPC Strategy • Local Targeting • Conversion Tracking • Retargeting • Campaign Optimization • A/B Testing • Performance Analysis • Customer Acquisition