Bristy

Senior UX/UI Designer

Creative Agency • Part-time

Apr 2023 - Nov 2025 • 2 yrs 7 mos

As a Senior UI/UX Designer, I played a pivotal role in bridging the gap between complex business requirements and intuitive digital experiences. Working within a fast-paced creative agency environment, I led the design strategy for diverse clients, ranging from emerging startups to established e-commerce brands. My focus was consistently on delivering high-fidelity, user-centric solutions that enhanced brand identity and drove measurable user engagement. Key Responsibilities End-to-End Product Design: Led the full design lifecycle, from initial wireframing and low-fidelity prototyping to delivering polished, developer-ready UI kits in Figma. Client Collaboration & Strategy: Acted as the primary design consultant for clients, translating technical briefs into visual strategies and presenting design decisions that aligned with their commercial goals. Design Systems Management: Developed and maintained scalable design systems and component libraries to ensure visual consistency across multi-platform projects. Cross-Functional Leadership: Collaborated closely with developers and project managers to ensure design integrity during the handoff and implementation phases. Key Achievements E-Commerce Optimization: Successfully spearheaded the redesign of specialized storefronts, including pharmacy and grocery platforms, resulting in streamlined user flows and improved conversion rates. Global Design Solutions: Conceptualized and executed culturally resonant UI for international markets, including bespoke onboarding experiences for regional e-commerce applications. Process Efficiency: Developed custom web utilities and minimalist design tools that optimized asset generation and internal workflows, reducing production time for client deliverables.