Natalia B

Product Designer

Aeromexico • Full-time

Apr 2024 - Mar 2026 • 1 yr 11 mos

Led behavioral research and user experience (UX) strategy for Aeroméxico's digital platform (over 2 million monthly active users). Analyzed customer feedback to map user behavior; with AI, identified cognitive overload as the main obstacle to conversion. Redesigned the information architecture of the flight booking process; improved user confidence by aligning mental models. Designed and executed A/B tests at critical conversion points; drove quantifiable improvements in completion rates. Facilitated more than 8 strategic design workshops with cross-functional teams (product, engineering, loyalty, marketing). Conducted an accessibility audit and corrective measures; ensured compliance with WCAG 2.1 AA throughout the loyalty program.

Ssr UX Designer

Mercado Libre • Full-time

Sep 2022 - Sep 2023 • 1 yr

Led end-to-end user experience (UX) design for Mercado Libre's e-commerce and B2B platforms in Mexico, Argentina, and Brazil (over 50 million monthly active users). Implemented more than 5 functionalities in the mobile and web versions; each validated through A/B testing and user feedback. Conducted accessibility audits; ensured compliance with user-centered design principles throughout the product (WCAG compliance). Collaborated with international teams (Brazil, Argentina, Mexico) to define common design standards for B2C and B2B experiences.