Natasha

Director

Luna PR • Full-time

Sep 2024 - Sep 2025 • 1 yr

As a PR Director at LUNA PR, I managed strategic communications and PR campaigns for clients across fast-moving and emerging industries in AI, crypto and quantum technology projects. During my time there, I developed hands-on expertise in media relations, campaign strategy, press releases, journalist pitching, thought leadership and client communications. Working in an agency environment also strengthened my ability to quickly understand complex businesses, identify compelling news angles and develop targeted PR strategies designed to generate meaningful media attention. The nature of the emerging technology industry, particularly for crypto and projects with tokens depended heavily on favourable market conditions and CEO profile strength. These added an additional component to the traditional PR practice that I navigated successfully.

Manager

MSL UK • Full-time

Mar 2021 - Sep 2024 • 3 yrs 6 mos

During my time at MSL, I worked across PR campaigns for major global brands including PUMA, Nespresso, TikTok, Beko, TOMRA and Subway. I gained broad, hands-on experience across almost every aspect of creative and corporate PR, from campaign strategy, media relations and press office management to launches, events, influencer and talent activity, thought leadership, corporate communications criss communications and reputation management. Working across such diverse brands and briefs developed my ability to adapt quickly, understand different audiences and turn both creative concepts and complex corporate stories into compelling communications campaigns.