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nathnaelg

NathnaelY

@nathnaelg

Product Copywriter for Shopify, Amazon and Etsy

Ethiopia
English
About me
I write product descriptions that start with the buyer, not the product. Before drafting, I read the reviews and comments your customers already leave, so the copy sounds like them and leads with the one frustration most of them share. Every description is scored against a 50 point rubric before you see it. I only use claims you can back up, and if I'm missing proof, I ask you instead of guessing. I write for Shopify, Amazon and Etsy listings, across any product category. Send me one product and I'll tell you what your current copy is missing.... Read more

Skills

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nathnaelg
NathnaelY
Offline • 

See my services

Product Descriptions
I will write product descriptions for your e commerce store
From$10 / projectMore details

Work experience

other

Independent Product Copywriter

other • Freelance

Jul 2026 - Aug 2026 • 1 mo

I built a portfolio of e-commerce copy as self-initiated projects for DTC brands, working on real products with publicly visible listings. Each project followed the same process. First, audience research. I read customer reviews and discussions on sites like Trustpilot, Houzz and TikTok, then picked the one frustration shared by the most buyers to lead with, instead of listing every pain point. Second, an audit of the brand's live copy, scored against a 50 point rubric. In one project the existing copy scored 24/50. In that same audit I found the brand's strongest line buried in a testimonial carousel instead of on the product page. Third, the new copy. This included product descriptions, two landing page variants built around different lead angles, and a three part email sequence. My version of the 24/50 project scored 44/50 in my own grading. I only used claims that came from the brand's own public information. Where I couldn't access something, I flagged the gap instead of guessing.