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Najja
@nawodaj
Lead UX
Sri Lanka
English
About me
I’m a Lead UX Designer with 8+ years of experience designing scalable SaaS products across retail, aviation, fintech, and AI-driven platforms. I specialize in simplifying complex workflows into clear, intuitive user experiences that drive adoption and business growth. My work is research-driven, accessibility-focused, and closely aligned with business goals, working hand-in-hand with founders, PMs, and developers to deliver UX that performs.
Skills
Najja
Offline •
See my services
Product Consultation
I will solve complex product UX problems
Work experience
Lead UX Designer
IFS • Full-time
Jul 2025 - Present • 1 yr
Lead UX strategy across 5 cross-functional sub-teams (~100 members including dev, QA, BA, and UX) ensuring consistent user experiences across large-scale enterprise products. Drive UX alignment with aviation maintenance business workflows, transforming complex requirements into intuitive, efficient experiences that improve operational decision-making. Collaborate closely with product and domain experts to deliver research-driven enhancements that increase user adoption, reduce workflow friction, and elevate overall product usability.
Product Designer and Strategist
Toucode • Part-time
Dec 2023 - Jul 2025 • 1 yr 7 mos
User research for B2B software solutions targeting low to average literacy users, conducting 20+ field studies, online and onsite user interviews, and behavioral studies to identify key pain points and usability challenges. Identified issues faced by low-literate users using competitor products and manual processes, leading to the design of intuitive interfaces and simplified workflows that enhanced user adoption and improved operational efficiency. Led the end-to-end product lifecycle from ideation to launch, overseeing product development priorities, collaborating with cross-functional teams, and ensuring timely delivery of features that align with business goals and user needs.
UX Designer
RichRelevence • Full-time
Jul 2023 - Jul 2025 • 2 yrs
Achieved a 600% increase in customer acquisition, growing from 1 trial customer over 2 years to 7 fully onboarded customers within 1.5 years through strategic UX redesign based on research and insights Established design best practices and standardized UX processes to enhance product delivery, efficiency and consistency throughout the development lifecycle. Led usability tests and A/B tests to capture user needs specific to AI functionalities, leveraging real user feedback and analytics to guide product direction. Designed streamlined user journeys for the sales pipeline within the AI SaaS model, reducing friction in the onboarding process and increasing conversion rates, which led to higher customer satisfaction and user adoption.
