Nazmul

Technical Analytics & Conversion Tracking Consultant

Fiverr • Full-time

Jan 2020 - Present • 6 yrs 8 mos

My expertise extends beyond installing tracking codes. I design scalable analytics infrastructures that improve attribution accuracy, reduce data loss, and ensure advertising platforms receive reliable conversion data for optimization. 📊 Core Responsibilities: 🔹 Google Marketing Stack - Designed and implemented Tag Manager (GTM) architectures. - Configured Google Analytics 4 (GA4) for ecommerce, lead generation, and custom event tracking. - Implemented Google Ads Conversion Tracking and Enhanced Conversions to improve campaign measurement and optimization. 🌐 Advanced Measurement & Server-side Tracking - Built Server-side Tracking solutions using Stape.io and Google Cloud. - Implemented Meta Conversion API (CAPI) and advanced event tracking across multiple advertising platforms. - Improved attribution accuracy through privacy-first measurement strategies and reliable first-party data collection. 🛒 Ecommerce & Platform Integrations - Delivered end-to-end tracking implementations for Shopify, WooCommerce, WordPress, Magento, Webflow, Next.js, and custom-built websites. - Configured DataLayer architecture, Cross-domain Tracking, Third-party Checkout Tracking, and iFrame event measurement. - Ensured accurate revenue attribution and customer journey tracking across complex ecommerce environments. 🔄 Lead Generation & Marketing Analytics - Integrated CRM platforms for offline conversion tracking and lead attribution. - Configured advanced form tracking, appointment booking tracking, and custom event measurement. - Built automated Looker Studio dashboards to help clients monitor KPIs and marketing performance. Key Achievements Successfully delivered 786+ analytics and conversion tracking

Google Ads & Web Analytics Specialist

Upwork • Freelance

Feb 2019 - Present • 7 yrs 7 mos

As a Google Ads & Web Analytics Specialist, I partnered with international businesses and digital marketing agencies to build reliable measurement systems that improved advertising performance and enabled data-driven decision making. My role focused on designing, implementing, and optimizing conversion tracking infrastructures using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, Enhanced Conversions, Meta Pixel, Conversion API, and Server-side Tracking. I worked across ecommerce and lead generation businesses to resolve complex tracking challenges, improve attribution accuracy, and ensure marketing platforms received reliable conversion data. In addition to implementing technical tracking solutions, I developed custom Looker Studio dashboards, conducted analytics audits, and provided strategic recommendations that helped clients optimize campaign performance, improve reporting accuracy, and maximize return on advertising investment. MY Skills ✅ Google Analytics 4 (GA4) ✅ Google Tag Manager (GTM) ✅ Google Ads Conversion Tracking ✅ Enhanced Conversions ✅ Meta Pixel & Conversion API ✅ Server-side Tracking ✅ Looker Studio ✅ Ecommerce Tracking ✅ Attribution & Measurement ✅ Technical Analytics ✅ Meta and Google Ads Management Key Achievements: * Designed and rebuilt measurement infrastructures for ecommerce and lead generation businesses. * Implemented Server-side Tracking and Meta Conversion API to improve attribution accuracy and data reliability. * Increased tracking accuracy to 95–100% across multiple client projects through comprehensive tracking audits and validation. * Delivered scalable analytics solutions that enabled clients to optimize campaigns using accurate conversion data and actionable performance insights.

Website Developer & Digital Marketing Manager

Gold Click Web Agency • Full-time

Feb 2016 - Nov 2019 • 3 yrs 9 mos

As a Website Developer & Digital Marketing Manager, I helped businesses build high-performing websites and implement digital marketing strategies that improved online visibility, user experience, and business growth. My role combined website development with performance marketing, allowing me to design, develop, and optimize websites while building data-driven marketing campaigns. I specialized in Shopify and WordPress development, SEO, Google Ads, web analytics, and conversion tracking to create scalable digital solutions aligned with business objectives. I worked closely with designers, developers, and marketing teams to deliver responsive, user-friendly websites, optimize website performance, and implement analytics solutions that provided reliable insights for measuring marketing success. This experience established my foundation in web technologies, digital analytics, and conversion tracking, which later evolved into my specialization in Technical Analytics and Marketing Measurement.