
Shobnom Nesa
Digital Marketing Expert
Skills

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Work experience
Digital Marketing Manager
eLearn IT Institute • Full-time
Dec 2024 - Present • 1 yr 7 mos
• Developed and executed digital marketing strategies to increase brand awareness, lead generation, and business growth. • Managed social media platforms including Facebook, Instagram, and TikTok with content planning, scheduling, and audience engagement. • Planned and optimized paid advertising campaigns through Meta Ads and Google Ads to improve ROI and reduce acquisition costs. • Conducted B2B and B2C lead generation campaigns for real estate and service-based businesses. • Performed market research and competitor analysis to identify trends, target audiences, and growth opportunities. • Monitored website performance and managed search optimization and content updates to improve online visibility and organic traffic. • Analyzed campaign performance using Google Analytics and Meta Business Suite, providing insights and performance reports. • Collaborated with designers and content creators to produce engaging marketing materials and high-converting creatives. • Managed email marketing activities, including contact list building, segmentation, and campaign automation. • Maintained brand consistency across digital channels and marketing communications. • Tracked KPIs such as CTR, CPC, conversion rate, and ROI to evaluate campaign effectiveness and improve performance.