Neville Amimo

Digital Marketing & Content Manager - Mara Siria Tented Bush Camp & Cottages

Safari • Freelance

Sep 2024 - Present • 1 yr 8 mos

I manage the full digital marketing operation for a luxury safari camp in Kenya's Masai Mara on a monthly retainer, covering social media, content creation, SEO, email marketing, Google Ads, OTA management, and graphic design — all single-handedly. Results Delivered (All Organic — Zero Paid Promotion): Instagram: Profile visits grew from 728 to 3,200 (+341%), content views doubled to 107K, and interactions doubled to 2,400. Gained 381 new followers. Facebook: Content interactions surged from 278 to 6,400 (+2,200%), profile visits from 765 to 6,100 (+699%), and followers doubled. YouTube: Built the channel from zero to 21K total views and 34 subscribers, with each video exceeding 1,500 views. TikTok: Launched in April 2025, reaching 2,800 views and 60 followers within weeks. Scope of Work: I develop and execute social media strategy across Instagram, Facebook, TikTok, YouTube, and LinkedIn - producing photography, video, and graphic content. I write and publish monthly SEO-optimized blog articles to improve search rankings. I create and distribute targeted email newsletter campaigns. I manage Google My Business and TripAdvisor profiles, including responding to reviews. I run and optimize Google Ads search campaigns. I design promotional visuals and marketing materials as needed. What Sets Me Apart: I don't just manage channels - I own the entire pipeline from strategy and content production through to analytics and reporting. I took a hospitality brand with a minimal digital footprint and built it into one with fast-growing organic traction across every major platform in under six months. I now lead the expansion of this proven strategy to the company's sister brand, Phoenix Safaris Ltd.

Social Media & Campaign Specialist

Decathlon • Full-time

Feb 2023 - Sep 2024 • 1 yr 7 mos

I managed social media and campaign execution for Decathlon Kenya, one of the world's largest sporting goods retailers, creating daily content and coordinating with a continental media team to align local execution with international brand standards. Scope of Work: I managed Instagram, Facebook, LinkedIn and TikTok for a major consumer lifestyle brand, producing daily content across text, graphic, photo, and video formats. I planned and executed product launches, in-store activations, and influencer partnerships, working across both digital and physical marketing touchpoints. I coordinated with Decathlon's continental media team to ensure all local content met global brand guidelines and visual identity standards. I tracked and reported on social media and campaign performance weekly, adjusting content strategy based on engagement, reach, and conversion data. What This Role Demonstrates: Brand discipline at scale — I operated within strict international brand guidelines for a globally recognized retailer, ensuring consistency across every piece of content and every campaign. This wasn't freestyle creative work; every post, graphic, and video had to meet Decathlon's global standards. Content volume and versatility — I produced content daily across multiple formats and platforms, managing the full lifecycle from concept and creation through to scheduling, publishing, and performance analysis. Cross-team coordination — I bridged local market execution with continental brand strategy, working across teams and markets to deliver campaigns that were locally relevant and globally aligned. Full-funnel campaign execution — From influencer partnerships and product launch activations to weekly performance reporting and strategy adjustments, I owned the entire campaign process end to end.

Social Media & Content Marketing Lead - African Management Institute

Management • Full-time

Jun 2022 - Feb 2023 • 8 mos

I led end-to-end social media and email marketing for a pan-African development institution, managing content strategy, multimedia production, and campaign execution across five platforms and two language markets (English and French). Results Delivered (Aug — Dec 2022): Impressions: Grew from 4.5M to 17.5M (+287%), with Facebook reaching 14.3M and Instagram surging by 1,481%. Engagements: Increased from 59,645 to 210,796 (+253%), driven by Facebook engagements rising 267% to 191,865. Post Link Clicks: Jumped from 36,900 to 158,945 (+329%), directly driving traffic to courses, events, and resources. Video Views: Exploded from 9,069 to 71,859 (+692%), with Facebook video views alone increasing by 5,842%. Audience Growth: Total audience grew 11.3% to 42,283 followers, with Instagram follower growth up 536% and LinkedIn adding 2,381 new followers. Content Output: Published 611 posts across platforms (+62%), up from 377 in the prior period. Website Impact: Social media drove 26,264 sessions to the website with an 18.52% goal conversion rate. The site achieved 109,920 total sessions with a 30.67% overall conversion rate and a 5.01% bounce rate during my tenure. Scope of Work: I managed Twitter, Facebook, Instagram, LinkedIn, and YouTube using Sprout Social for scheduling, analytics, and reporting. I produced thought-leadership articles, event communications, newsletters, and course marketing materials across Anglophone and Francophone markets. I created content calendars, executed audience segmentation, and adapted strategy weekly based on performance data from Google Analytics and social metrics.