Natalya L

Head of Graphic department

smarTrike • Full-time

Jul 2017 - Present • 8 yrs 10 mos

Graphic Designer & Visual Production Specialist smarTrike—Consumer Product Brand 📍 Experienced in print design, visual branding, and exhibition graphics I lead graphic design and visual execution for catalogs, marketing materials, and large-format exhibition graphics. My work focuses on clear visual hierarchy, strategic communication, and print-ready precision, ensuring every piece represents the brand’s identity while engaging the target audience. I collaborate cross-functionally to deliver creative solutions that balance aesthetics with technical accuracy—from editorial layouts to production artwork. Key Achievements • Designed major graphic elements for international exhibitions, improving brand presentation and visitor engagement. • Produced catalogs, brochures, and printed materials that adhered to strict print production standards. • Enhanced brand visibility through effective graphic design direction and visual content execution.