Niaj

Email Marketing Manager | Kitchen Makeovers

Kitchen Makeovers • Freelance

Sep 2023 - Present • 3 yrs 1 mo

Managed Mailchimp email marketing for Kitchen Makeovers, a Canadian kitchen renovation company, with a focus on strategic campaign management, audience segmentation, marketing automation, and customer engagement to support business objectives and strengthen customer relationships. Key Responsibilities & Expertise ✓ Mailchimp Campaign Management: Planned, developed, and managed targeted email campaigns, newsletters, and subscriber communications aligned with brand objectives. ✓ Email Marketing Strategy: Executed customer-focused email marketing strategies to nurture leads, enhance engagement, and support business growth. ✓ Professional Email Design: Created visually appealing, mobile-responsive email templates with compelling copy, clear messaging, and effective calls to action. ✓ Audience Segmentation & Personalization: Organized subscriber audiences and tailored email communications to deliver relevant, personalized customer experiences. ✓ Marketing Automation: Built and managed automated email workflows to nurture prospective customers, streamline follow-ups, and maintain consistent communication throughout the customer journey. ✓ Lead Nurturing & Customer Engagement: Developed strategic email communications to build trust, showcase services, and encourage potential customers to take action. ✓ Campaign Performance & Optimization: Analyzed campaign metrics, evaluated subscriber engagement, and identified opportunities to refine email marketing performance. Professional Contribution Applied a strategic and data-driven approach to Mailchimp email marketing, combining campaign planning, creative execution, automation, and performance analysis. Focused on delivering relevant customer communications, strengthening brand relationships, and supporting measurable marketing objectives. Core Expertise: Mailchimp | Email Marketing Strategy | Campaign Management | Email Template Design | Marketing Automation | Audience Segmentation | Lead Nurturing | Performance Analytics