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nickmcc09

Nick M

@nickmcc09

Social Creative, Brand and Content Strategist

United States
English
About me
Senior Brand Marketing and Digital/Social Strategy Leader Brand strategist with a decade of experience leading global brand marketing, digital storytelling, and consumer engagement initiatives. Skilled at translating corporate objectives into creative brand narratives that resonate across sports, fitness, and lifestyle categories. Proven ability to manage multimillion-dollar budgets, oversee cross-functional teams, and activate athlete/influencer partnerships that expand reach and drive measurable impact.... Read more

Skills

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nickmcc09
Nick M
Offline • 
Average response time: 1 hour

See my services

E-Commerce Marketing
I will create you a full shopify web experience for your brand
From$1,000 / projectMore details
Social Content
I will develop a social media strategy for your brand
From$500 / projectMore details

Portfolio

Work experience

Brand and Social Strategy Director

Modern Pirate Artist Brands • Full-time

Jun 2024 - Present • 2 yrs 1 mo

Consult with brand clients to develop digital and social media brand presence through a variety of different creative avenues. Develop strategy and digital content initiatives to support brand extensions, product design, branded collaborations, and other core growth platforms. Enlist primary clientele, featuring artists/creators, apparel, pop-culture, non-profit, beauty, CPG and other special interest companies.

Herbalife_Nutrition

Social and Digital Strategy Sr. Manager

Herbalife Nutrition • Full-time

Jun 2020 - Jun 2024 • 4 yrs

Spearheaded content strategy and production of sports, fitness, lifestyle, and product content initiatives for global social media and digital marketing channels. Partnered with regional marketing, sponsorship alliances, sports nutrition, and fitness performance teams to execute global brand campaigns. Managed worldwide social media team content strategy, new channel launches, trend implementation, and strategic communication efforts. ● Directed global brand accounts with 5M+ followers, delivering 1,000+ pieces of branded content annually. ● Managed strategy for multi-year campaigns with athlete partners ranging from 100K–600M+ followers, strengthening global visibility. ● Oversaw multimillion-dollar creative budget, optimizing agency and production resources to align with brand objectives. ● Developed and executed digital campaigns promoting active lifestyles, increasing awareness and trial of core products.