
Nida Mehmood
Grow Your Business With Google Ads
Skills

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Portfolio
Work experience
Google Ads Manager
Digital Agency • Full-time
May 2024 - Present • 2 yrs 2 mos
Managed and optimized Google Ads accounts for international clients, delivering data-driven strategies focused on improving profitability and advertising efficiency. Successfully increased return on ad spend (ROAS) by up to 4X, reduced cost-per-click (CPC), improved Quality Scores, and increased conversion rates through continuous campaign optimization. My expertise includes Google Ads account audits, campaign restructuring, advanced keyword research, competitor analysis, conversion tracking implementation, Google Merchant Center setup, A/B testing, and ongoing performance optimization to achieve scalable business growth.
Performance Marketer
Leather Hide Store • Freelance
Jun 2025 - Feb 2026 • 8 mos
Managed performance marketing campaigns for Leather Hide Store, an international e-commerce leather brand targeting customers across the United States and global markets. Developed and optimized Google Ads strategies to increase online sales, improve conversion rates, reduce CPA, lower CPC, and maximize ROAS through data-driven optimization, audience targeting, Shopping campaigns, and remarketing strategies.