Ibrahim

Cookie Consent Banner & Google Consent Mode V2 Setup Specialist

AdVenture Media • Freelance

Oct 2025 - Present • 11 mos

Worked specifically as a Cookie Consent Banner & Google Consent Mode V2 Setup Specialist, handling approximately 10 projects per month for PPC clients. My primary responsibility was implementing consent-aware tracking setups and ensuring cookie consent tools worked correctly with Google Ads, GA4, and Google Tag Manager. Key Responsibilities & Scope: ➜ Implemented Google Consent Mode V2 and configured consent signals for advertising and analytics ➜ Set up and integrated Cookie Consent Banners/CMPs with Google Tag Manager ➜ Configured consent behavior for ad_storage, analytics_storage, ad_user_data, and ad_personalization ➜ Connected consent management with GA4, Google Ads, and tracking tags to control tag behavior based on user consent ➜ Audited and fixed incorrect consent configurations, missing signals, and tags firing incorrectly ➜ Tested consent states and verified tag behavior across different user-consent scenarios ➜ Troubleshot consent-related tracking and conversion measurement issues ➜ Used GTM Preview, GA4 DebugView, Google Tag Assistant, and browser debugging tools for testing and verification ➜ Worked with PPC managers, developers, account managers, and clients to understand consent requirements and implement appropriate solutions My work helped clients maintain privacy-conscious, consent-aware tracking while improving the reliability of available conversion and analytics data for PPC reporting, campaign optimization, and performance analysis.

Google Ads Offline Conversion Tracking Specialist

M3 • Freelance

Jul 2025 - Present • 1 yr 2 mos

Worked as a Google Ads Offline Conversion Tracking Specialist, handling approximately 10–12 tracking projects per month for PPC clients and supporting PPC/media buying teams with reliable offline conversion and sales data. Key Responsibilities & Achievements: - Implemented Google Ads and Meta Ads Offline Conversion Tracking to connect leads, qualified customers, and sales with advertising platforms - Built CRM-to-ad-platform tracking workflows using HubSpot, Zoho, GoHighLevel, Zapier, and automation tools - Worked with GCLID, FBCLID, conversion data mapping, lead-to-sale tracking, and offline conversion workflows - Implemented Google Ads Conversion Tracking and Enhanced Conversions - Set up Meta Pixel, Facebook CAPI, GA4, GTM, and Server-Side GTM tracking - Connected CRM, lead, form, funnel, appointment, and ecommerce data for improved conversion visibility - Set up Shopify and WooCommerce ecommerce tracking, enhanced ecommerce, and custom events - Fixed missing conversions, duplicate events, incorrect parameters, and data discrepancies - Implemented DataLayer, event deduplication, first-party, and server-side tracking - Tested and verified tracking using GA4 DebugView, Google Tag Assistant, GTM tools, Meta Events Manager, and Meta Pixel Helper - Collaborated with PPC managers, media buyers, developers, account managers, and clients My work helped PPC teams use more reliable lead, customer, and sales data for campaign optimization, lead-quality analysis, remarketing, CPA/ROAS evaluation, and performance decisions.

Google Ads Conversion Tracking Specialist

Advotis Agency • Freelance

May 2025 - Present • 1 yr 4 mos

Worked as a Google Ads Conversion Tracking Specialist, handling approximately 10–12 tracking projects per month for PPC clients and helping ensure accurate conversion and ecommerce data for campaign optimization. Key Responsibilities & Achievements: - Implemented Google Ads Conversion Tracking and Enhanced Conversions to improve the accuracy and reliability of conversion data - Built GA4, GTM, Meta Pixel, CAPI, and Server-Side GTM tracking solutions for client websites - Set up Shopify and WooCommerce ecommerce tracking, enhanced ecommerce, and custom events - Resolved missing conversions, duplicate events, incorrect parameters, and data discrepancies, reducing tracking-related reporting issues - Implemented lead, form, iFrame, CRM, funnel, and appointment tracking to improve visibility across the customer journey - Developed DataLayer, event deduplication, first-party, and server-side tracking solutions - Tested and verified implementations using GA4 DebugView, Google Tag Assistant, GTM debugging tools, Meta Events Manager, and Meta Pixel Helper - Supported tracking across platforms including HubSpot, JotForm, Typeform, Calendly, GoHighLevel, ClickFunnels, and Contact Form 7 - Worked closely with PPC managers, media buyers, developers, account managers, and clients to identify tracking problems and deliver practical solutions My tracking work helped PPC teams access more reliable conversion data for reporting, campaign optimization, remarketing, CPA/ROAS analysis, and performance decisions. By correcting inaccurate or missing tracking, I improved visibility into leads, purchases, and key customer actions.