Md Ariful Islam
Tracking Specialist Scaling Paid Ads With Clean Data
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Portfolio
Work experience
GA4 & Server-Side Tracking Specialist
Walmart Mit Agency • Freelance
Jun 2024 - Jun 2025 • 1 yr
Recovered 30%+ of missing data for ecommerce clients by implementing GA4 Server-Side tracking and Facebook Conversion API (CAPI). Setup advanced GTM (Google Tag Manager) configurations to bypass ad-blockers and iOS privacy restrictions. Developed custom Looker Studio Dashboards to visualize clean data, helping stakeholders make data-driven marketing decisions. Audited and fixed broken Data Layer structures on Shopify and WordPress to ensure 100% accurate ecommerce event tracking (Purchase, Add to Cart, etc.). Optimized ad performance for international brands by providing clean data for Google and Meta AI algorithms.