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nilai_design

Nilai Patel

@nilai_design

Senior Brand and Creative Designer for Strategic Brand Identity

United Kingdom
English
About me
I specialise in building distinctive brands that stand out in competitive markets. With a background in brand, e-commerce and creative direction, I combine strategic thinking with refined design to create identities that feel cohesive and built to scale. From rebrands to full identity systems, I focus on clarity, differentiation and strong visual presence. If you’re looking for thoughtful, high-quality brand work, you’re in the right place.... Read more

Skills

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nilai_design
Nilai Patel
Offline • 
Average response time: 1 hour

See my services

Brand Style Guides
I will design branding and marketing materials for your business
From$30 / projectMore details

Portfolio

Work experience

Freelancing_Career

Freelancing Career

Freelance • 6 yrs 9 mos

Brand & Design Lead

Aug 2024 - Present • 1 yr 9 mos

GretaGrove At Greta Grove, I have led a broad and hands on transformation of the business across brand, product, and commercial strategy, driving it towards a more scalable and professionally positioned B2B operation. This has included developing and launching sub brands such as Neowall, where I shaped the product proposition, visual identity, catalogue design, and marketing campaigns, as well as Froggit Adhesives, where I created the branding and market positioning from the ground up. Alongside this, I have played a key role in establishing Builders Trade Depot as a physical distribution and trade hub, aligning stock, merchandising, and trade engagement with our wider commercial goals. My work spans product development, catalogue and POS design, digital marketing strategy, LinkedIn growth, pricing and promotional campaigns, and building a consistent brand identity across all touchpoints, with a clear focus on strengthening Greta Grove’s position as a trusted, design led distributor in the UK trade market.

E-Commerce & Graphic Design Manager

Aug 2018 - Aug 2023 • 5 yrs

VIP Bottles Led brand and creative direction across digital and physical channels during a key growth phase. Spearheaded a full rebrand, establishing a cohesive visual identity and scalable brand systems to replace fragmented execution. Directed campaigns, website design and email marketing, contributing to increased engagement and revenue growth. Combined strategic thinking with design execution to strengthen brand positioning and overall market presence.