Niloy

Digital Marketing Consultant (Freelance)

Fiverr • Self-employed

May 2021 - Sep 2023 • 2 yrs 4 mos

I started freelancing on Fiverr and Freelancer.com back in 2021, and over the next two years I got to work with small businesses, eCommerce brands, and startups who needed real help getting their marketing to actually work. Most of my time went into planning and running Meta Ads and Google Ads campaigns, figuring out where budgets were being wasted and fixing targeting to get better ROI. Alongside that, I built content marketing and content strategy plans to help clients get more visibility, and did market research to find growth opportunities they hadn't considered yet. Lead generation became a big part of what I did too, using ad funnels and constant campaign optimization to bring clients steady, qualified leads instead of just traffic. I also picked up intermediate graphic design skills along the way, mostly out of necessity, since good creatives make or break an ad campaign. I'm HubSpot Certified in Digital Marketing, which helped me approach client work with a more structured, data-driven mindset rather than just guessing what might work. Two years in, what I took away most was this: consistent results come from testing, adjusting, and paying attention to numbers, not one-off lucky campaigns. That's the approach I still bring to every project today.