Nimicha B

Marketing strategy manager

London Stock Exchange Group

Sep 2021 - Feb 2025 • 3 yrs 5 mos

• Achieved a 289% increase in click-through rate and 145% uplift in open rates by designing and launching LSEG’s first automated onboarding/lifecycle email campaign for new and existing clients, improving issuer engagement and retention. • Led the go-to-market strategy for SparkLive, driving campaigns that exceeded sales targets by 150% and accelerated adoption of LSEG’s webcasting platform. • Launched multiple products and platform enhancements including SparkLive’s mobile app, Refinitiv Data for issuers, a new Marketplace service, and revamped the Issuer Services website, improving customer experience, product visibility, and digital engagement. • Developed customer-focused messaging frameworks across campaigns, sales enablement assets, and digital channels to strengthen product positioning and conversion. • Produced and launched a customer-focused thought leadership video series to strengthen engagement with listed and prospective companies. • Increased attendance at the IR Masterclass by 20% by introducing and distributing a value-driven IR industry research report. • Managed a £300–400k marketing budget while partnering with senior leadership and commercial stakeholders to align marketing investment with broader growth, engagement, and business objectives. • Partnered cross-functionally with product, sales, digital, and commercial teams to lead integrated growth initiatives and product launches. • Worked closely with senior stakeholders across product, commercial, and leadership teams to align marketing initiatives with broader business growth objectives and customer engagement goals. • Implemented A/B testing across email and landing pages to optimise engagement and conversions.

Marketing Manager

UBS

Oct 2019 - Sep 2021 • 1 yr 11 mos

• Developed and executed product marketing strategies and campaigns for FX, Credit, Options, Futures, Precious Metals and investment platforms including UBS Neo, whilst ensuring messaging adhered to UK and global regulatory requirements. • Launched UBS webinar series, driving new business conversations and lead generation. • Led multi-channel campaigns across digital and industry platforms to increase engagement, awareness, and lead generation. • Collaborated on thought leadership pieces with internal stakeholders and external copywriters, supporting award-winning service recognition. • Led the internal communications campaign for UBS’s first cryptocurrency initiative, developed in collaboration with other global banks – successfully building awareness, alignment, and internal buy-in across the business. • Produced sales enablement materials—brochures, sales pitchbooks and product marketing videos—customised by region and client segment. • Managed cross-functional campaign delivery across internal stakeholders and external partners in a fast-paced environment. • Oversaw UBS Investment Bank’s LinkedIn marketing strategy during the platform launch phase. • Analysed campaign performance and customer engagement metrics to optimise marketing effectiveness and inform strategic decisions.