Nimra Tariq

Social Media Associate

D-Downtown, Rawapindi • Full-time

Dec 2025 - Present • 9 mos

Working as a Social Media Associate at D-Downtown, where I manage and create digital content to strengthen the brand's online presence and communicate its commercial real estate project effectively. Key Responsibilities: Plan and create engaging social media content for Instagram, Facebook, TikTok, WhatsApp, and other digital platforms. Design professional social media posts, promotional creatives, campaign graphics, event announcements, and project updates. Develop creative concepts and content ideas aligned with the brand's identity and marketing objectives. Manage social media pages and maintain consistent branding across platforms. Create content highlighting project features, investment opportunities, construction progress, events, and brand communication. Write and develop captions and marketing copy for social media campaigns. Edit promotional videos, reels, project visuals, and other digital content. Coordinate content requirements with the marketing and sales teams. Maintain a consistent visual identity through typography, layouts, colors, and brand guidelines. Monitor content performance and adapt creative approaches to improve audience engagement.