Nina Buford

UGC Creator | Social & Paid Ad Creative

Self Employed • Freelance

May 2026 - Present • 1 mo

I create authentic, story-driven short-form content for brands across lifestyle, wellness, beauty, and home spaces. My focus is creating UGC that feels natural to TikTok, Reels, and Meta ads while helping brands build trust, engagement, and conversions. Skilled in: • UGC video creation • Short-form storytelling • TikTok & Reels content • Meta ad creative • Product-focused lifestyle content • Voiceovers & talking head videos • Social media marketing strategy • Content designed for paid social performance Currently creating content for brands and open to freelance UGC partnerships, brand collaborations, and Meta ad creative opportunities.

Digital Content Specialist

Mars • Full-time

May 2025 - Present • 1 yr 1 mo

Plan, produce, and deliver high-quality, on-brand digital content for CESAR, IAMS, and SHEBA aligning with marketing objectives and brand guidelines. Collaborate weekly with the MARS Digital Ecosystem Manager to align on strategy, gain approvals, and brainstorm innovative content ideas. Pitch creative concepts for major brand initiatives—such as new product launches like CESAR Softies—ensuring alignment with brand vision and campaign goals. Lead the coordination and execution of impactful social media content shoots, capturing compelling visual assets that drive engagement across CESAR platforms. Oversee end-to-end shoot logistics, including booking locations (e.g., Airbnb), sourcing dog talent and human models, managing catering, and distributing detailed production schedules. Serve as shoot project manager, ensuring team roles are clearly defined, schedules are maintained, and all stakeholders are aligned for smooth execution. Utilize project management and creative tools including Trello, Adobe Premiere Pro, and Microsoft Teams to track progress, meet deadlines, and support seamless cross-functional collaboration.