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nnorris18

Nichelle N

@nnorris18

Strategic Content Marketing Manager

United States
English
About me
I am a Strategic Content Marketing Manager with over 10 years of experience leading integrated content strategies to drive B2B audience engagement and revenue growth. I specialize in content strategy, project management, and editorial planning across the customer journey. I am skilled in optimizing performance through data-driven insights and collaborating with cross-functional teams to deliver high-impact marketing results.... Read more

Skills

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nnorris18
Nichelle N
Offline • 
Average response time: 1 hour

See my services

Campaign Management
I will boost engagement with data driven email marketing
From$95 / projectMore details
Social Content
I will create strategic social media content for your business
From$95 / projectMore details

Work experience

AbbVie

Marketing Automation Specialist

AbbVie • Freelance

Feb 2024 - Aug 2025 • 1 yr 6 mos

Built and scaled complex automated CRM campaigns, ensuring 100% error-free email and SMS delivery aligned with B2B marketing goals Coordinated retention and personalized nurture programs in Salesforce Marketing Cloud to refine the customer journey and improve content execution Analyzed customer insights and campaign analytics to adjust strategies and boost engagement for wellness solutions Led QA and A/B tests that improved deliverability and raised open rates by 18%, optimizing content performance Monitored CTR, CTOR, unsubscribe rate, deliverability, pipeline influence, and revenue to improve campaign ROI and measure content performance Mapped customer journeys and documented touchpoints to reduce redundant messaging and clarify conversion paths Automated segmented send logic in Journey Builder to target high-value cohorts based on behavioral triggers, supporting content strategy Performed daily deliverability checks and IP warm-up adjustments to maintain sender reputation and inbox placement Built modular email templates in Salesforce Marketing Cloud using HTML, CSS and AMPScript for personalization

Verizon

Email Marketing & CRM Specialist

Verizon • Full-time

Feb 2018 - May 2018 • 3 mos

Scheduled the daily internal newsletter sent to 160,000 global employees. Created engaging copy and images for email campaigns and built list segmentations using internal CRM tools. Developed HTML email templates that matched brand guidelines and ran A/B tests on subject lines and CTAs.