Midhun R
Career Counseling and Meta ad specialist
Skills

See my services


Portfolio
Work experience
Career Consultant & Soft Skills Trainer
Career Launcher • Freelance
Nov 2025 - Present • 6 mos
Support job seekers with targeted job search strategies and application processes aligned with GCC hiring standards Provide interview coaching and mock interviews to improve confidence, communication, and performance Deliver ATS-friendly CV optimization and LinkedIn profile guidance to increase visibility and response rates Conduct soft skills training focused on workplace readiness, professional communication, and career development Offer practical insights into the GCC job market, hiring practices, and employer expectations Managed and optimized Meta Ads campaigns focused on brand visibility. Created marketing creatives, including video content and campaign posters using Canva, to support digital campaigns. Then SEO activities.
meta ads and E-commerce
Digital Marketing • Full-time
Dec 2023 - Oct 2025 • 1 yr 10 mos
Managed Facebook and Instagram ad campaigns for brands like NAFFCO, Shield Me, and Kamira. Focused on lead generation, audience targeting, and campaign optimization to improve ROI and conversions. Increased traffic, engagement, and sales through data-driven digital marketing strategies. Ad Campaigns & Social Media Performance: Managing monthly Meta and Amazon ad spends and executing high-impact campaigns across Meta Planning and monitoring ad performance, stock levels, and campaign ROI, supporting lead generation and brand awareness.
Career Consultant & Performance Marketing Specialist
Educational Engagement • Freelance
Oct 2018 - Oct 2023 • 5 yrs
Provide job search strategies, job application support, and career coaching aligned with GCC hiring standards Deliver interview coaching and mock interviews to improve confidence, communication, and performance Offer ATS-friendly CV writing, resume optimization, and LinkedIn profile optimization to increase visibility and response rates Conduct soft skills training covering communication, interview preparation, workplace behavior, and professional development Guide students and professionals with career counseling, employability skills, and GCC job market insights Execute Meta Ads and Google Ads campaigns focused on lead generation and performance marketing Managed advertising budgets exceeding AED 20,000, generating up to AED 41,000 in returns Perform keyword research, SEO optimization (on-page & off-page), and organic growth strategies Analyze campaign data (CTR, CPC, ROAS) to optimize targeting, improve ROI, and reduce acquisition costs Support training institutes and businesses through digital marketing, student engagement, and program promotion.