Octal seo

SEO Strategist Driving Organic Growth

trediinteriors.com • Full-time

Sep 2025 - Present • 11 mos

As an SEO Specialist for Tredi Interiors, I focused on improving website visibility, driving targeted traffic, and increasing lead generation through comprehensive SEO strategies. My key responsibilities included: ➡️ Keyword Research: Identifying high-value keywords to attract relevant audiences and improve search rankings. ➡️ On-Page SEO Optimizations: Optimizing website content, meta tags, headings, images, and internal linking for maximum search engine performance. ➡️ Off-Page SEO Strategies: Building quality backlinks, managing outreach campaigns, and enhancing domain authority. ➡️ Technical SEO Audits: Conducting regular audits to identify and fix crawl errors, site speed issues, indexing problems. ➡️ Analytics & Reporting: Monitoring website performance using Google Analytics, Google Search Console, and SEO auditing tools to track traffic, rankings, and conversions. ➡️ Lead Generation & ROI: Strategically improving website visibility to generate high-quality leads and achieve long-term business growth. ➡️ Long-Term SEO Sustainability: Implementing SEO practices that ensure lasting results and higher ROI. ✅ Performance Highlights ✔ Increased organic website traffic by 55% by applying effective and consistent SEO strategies ✔ Improved Domain Authority (DA) from 16 to 42, helping the website gain more trust and credibility in search engines ✔ Raised Domain Rating (DR) from 12 to 30 by building high-quality and relevant backlinks ✔ Ranked 35+ keywords on Page 1, achieving strong visibility for most of the targeted keywords ✔ Increased indexed backlinks from 150 to 2.6K+, which improved overall website authority and search performance

Google Ads PPC Campaign for The Body Shop (E-commerce)

The Body Shop • Freelance

Apr 2025 - Present • 1 yr 4 mos

Project Start: April 2025 Industry: Beauty & Cosmetics Project Duration: 6+ Months Budget Managed: $2,500 – $5,000 This project involved planning, launching, and optimizing a Google Ads PPC campaign for TheBodyShop.in, a well-known beauty and skincare e-commerce brand. The goal was to increase targeted website traffic, improve product visibility on Google Search, and attract high-intent customers interested in skincare and cosmetic products. The campaign started with detailed keyword research to identify high-intent and relevant search queries related to beauty and skincare products. Based on this research, I structured the Google Ads account with well-organized campaigns and ad groups to ensure better keyword targeting and ad relevance. To improve engagement and click-through rate (CTR), I created compelling ad copies highlighting product benefits, brand value, and promotional offers. These ads were designed to attract users actively searching for skincare and beauty solutions. To maximize campaign performance and control ad spend, several optimization strategies were implemented, including location targeting, negative keyword implementation, and smart bidding strategies. These techniques helped reduce irrelevant traffic and ensured the ads reached the most relevant audience. Throughout the campaign, I continuously monitored key metrics such as impressions, clicks, and search term performance. Based on the data insights, I regularly optimized keywords, bids, and ad copies to improve results and overall campaign efficiency. This project demonstrates my ability to create and manage well-structured, data-driven Google Ads campaigns that help e-commerce businesses attract qualified traffic and improve their paid advertising performance.