Henry

Executive Assistant and Web Developer

Boal Media • Full-time

Dec 2025 - Feb 2026 • 2 mos

 Managed and updated high volumes of marketing and operational data within spreadsheets and reporting systems, maintaining 98% data accuracy and supporting efficient reporting and decision-making processes.  Analyzed and interpreted email marketing campaign data and website engagement metrics across multiple client accounts, supporting data-driven marketing decisions and improving campaign visibility.  Identified and resolved inconsistencies in website content, campaign data, and reporting spreadsheets, improving data accuracy and reducing reporting errors across marketing activities.  Developed and coded weekly HTML email marketing campaigns, improving email engagement rates by 18% and supporting stronger customer communication and brand consistency.  Designed and maintained Google PowerPoint presentations with email reports, analytics insights, and campaign performance data, enabling stakeholders to track KPIs and support marketing optimization initiatives.  Analyzed campaign reports, click-through rates, and conversion metrics to identify performance gaps and provided strategic recommendations, contributing to a 22% increase in conversion rates and improved overall campaign performance.