ERODOLA O.

Product Research & Validation Specialist

Fiverr • Freelance

Oct 2025 - Present • 7 mos

I moved into product research after noticing a pattern with new store owners. Many would launch Shopify stores with products chosen purely from trends or guesswork, only to struggle with sales weeks later. I started studying why certain products scale while others fail. In the beginning, one of the hardest lessons was understanding that hype does not equal demand. I worked on early projects where products looked promising but lacked sustainable search interest or competitive advantage. Those experiences forced me to dive deeper into validation rather than assumption. Over time, my team built a structured research process that reduced risk and improved launch confidence. How I approach product validation today: • Analyze real search demand and long-term trend stability • Study competitor positioning and price gaps • Evaluate product differentiation opportunities • Assess supplier reliability and shipping feasibility • Calculate realistic profit margins after ad spend • Identify saturation level and entry difficulty • Align product choice with brand positioning For example, in one case, a client planned to launch a generic trending gadget. After research, we identified high saturation and thin margins. Instead, we repositioned into a niche sub-category with clearer audience targeting and stronger branding potential. I now approach product research with a balance of data and buyer psychology, focusing on sustainability rather than short-term spikes. My confidence comes from structured validation, not assumptions.

Shopify Store Setup & Launch Specialist

Freelance Web Designer • Self-employed

Aug 2020 - Present • 5 yrs 9 mos

Began my career working within a small digital agency environment where I assisted in building and optimizing Shopify stores for e-commerce clients. During this period, I gained hands-on experience in store configuration, theme customization, product structuring, and performance troubleshooting. After building foundational expertise and managing multiple client projects successfully, I transitioned into independent freelancing to provide more personalized and performance-driven solutions to store owners on Shopify. Key Responsibilities: • Built and customized Shopify stores from concept to launch • Structured collections, navigation, and product taxonomy • Configured payment gateways and shipping rules • Optimized mobile responsiveness and page speed • Implemented conversion-focused product page layouts • Installed and configured essential Shopify apps • Conducted store audits and performance improvements • Provided ongoing support and technical troubleshooting Over time, developed a strong understanding of both technical implementation and business-driven optimization, focusing on scalability, usability, and long-term store growth.

Shopify E-commerce Specialist

SEO Assistance • Self-employed

Jun 2023 - Aug 2025 • 2 yrs 2 mos

Began my career working within a small digital agency environment where I assisted in building and optimizing Shopify stores for e-commerce clients. During this period, I gained hands-on experience in store configuration, theme customization, product structuring, and performance troubleshooting. After building foundational expertise and managing multiple client projects successfully, I transitioned into independent freelancing to provide more personalized and performance-driven solutions to store owners on Shopify. Key Responsibilities: • Built and customized Shopify stores from concept to launch • Structured collections, navigation, and product taxonomy • Configured payment gateways and shipping rules • Optimized mobile responsiveness and page speed • Implemented conversion-focused product page layouts • Installed and configured essential Shopify apps • Conducted store audits and performance improvements • Provided ongoing support and technical troubleshooting Over time, developed a strong understanding of both technical implementation and business-driven optimization, focusing on scalability, usability, and long-term store growth.