lekande

Email Marketing Expert

HubSpot • Self-employed

Jan 2024 - Present • 2 yrs 6 mos

I worked as an Email Marketing Specialist collaborating with businesses and marketing teams using advanced CRM and email automation systems to improve customer engagement, lead generation, and sales performance. My role focused on developing and managing email marketing campaigns for eCommerce brands, SaaS companies, startups, and service-based businesses across different industries. During my experience, I handled complete email marketing operations including campaign planning, audience segmentation, automation workflow setup, lead nurturing, cold email outreach, and inbox deliverability optimization. I worked with platforms such as Klaviyo, Mailchimp, HubSpot, ActiveCampaign, QuickMail, Instantly, SMTPGhost, Overloop, Customer.io, SendGrid, and Beehiiv to create scalable marketing systems that improved conversions and customer retention. I managed newsletter campaigns, promotional broadcasts, abandoned cart recovery flows, welcome sequences, drip campaigns, post-purchase automation, and behavioral email workflows. Part of my responsibilities included analyzing campaign performance metrics such as open rates, click-through rates, conversions, unsubscribe rates, and customer engagement behavior to optimize future campaigns and maximize ROI. I collaborated with sales and marketing teams to create personalized outreach campaigns and automated follow-up systems that generated qualified leads and increased response rates. I also gained experience integrating CRM platforms, automating workflows through Zapier and Make, setting up SMTP servers, managing email warm-up systems, and improving domain reputation for high-volume outreach campaigns. My expertise allowed businesses to streamline communication, increase customer loyalty, and scale their email marketing infrastructure efficiently while maintaining high deliverability and engagement performance.