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Oliver
@oliverhtchoi
Programmatic Growth Consultant
Hong Kong
Chinese, English
About me
I’m a programmatic and adtech growth consultant with 15+ years of experience across APAC, including leadership roles at WPP, Dentsu, IPG, and Quantcast.
I help brands, agencies, and adtech companies with programmatic strategy, go-to-market planning, business development, APAC market entry, and team capability building.
If you need senior-level guidance to simplify complexity and drive commercial results, I’d be glad to help.
Skills
Oliver
Offline •
Average response time: 7 hours
See my services
Ad Review & Optimization
I will audit your ad spend and find where your budget is leaking
Campaign Setup & Management
I will manage your display, retargeting, and programmatic ad campaigns
Work experience
Business Development Director
Quantcast
Sep 2022 - Sep 2025 • 3 yrs
Quantcast's first Hong Kong hire, brought in to build local presence across the market. Scaled the business into a multi-million dollar operation. Won tier-1 accounts across airline, hospitality and financial services. Spent most of my time doing what I do best: making something complex feel simple for the marketing leaders deciding where their budgets go.
Associate Director - Programmatic Buying Unit
WPP
May 2019 - Sep 2022 • 3 yrs 4 mos
Partnered with Mindshare, EssenceMediacom and Wavemaker to drive programmatic adoption across WPP Hong Kong. Looked after 50+ clients across three agencies. Introduced a transparent programmatic model, got all three agencies on board, and made it the way things were done. Clients got clarity, built confidence, and started spending more in programmatic as a result.
Programmatic Trading Lead
dentsu
Jul 2014 - May 2019 • 4 yrs 10 mos
Grew Dentsu's programmatic team from the ground up to a team of eleven. Built the processes, wrote the playbook, and helped put the team on the map with recognition at the Agency of the Year Awards. Many of them now lead their own teams across the industry. If the numbers prove I can sell, this is the proof I can grow people.
