Olivia

Job Title: Omnichannel Marketing Consultant

Horizon Digital Agency • Freelance

Apr 2026 - Present • 1 mo

The Challenge: Horizon Apparel Group approached me with a technical crisis. Their emails were consistently landing in the "Promotions" or "Spam" folders, and their open rates had crashed to an all-time low of 12%. They were using Omnisend but weren't utilizing its full power, resulting in a cluttered, unappealing brand image that didn't resonate with their premium audience. Their "Abandonment" flows were clunky, and their cross-channel messaging (Email vs. SMS) was inconsistent, often annoying customers with duplicate notifications. The client was losing trust with their audience and seeing a direct correlation in their declining monthly sales figures. The Solution: My primary objective was a total "Deliverability Detox" and brand realignment within Omnisend. I began by performing a comprehensive list cleaning and implementing a "Sunset Policy" to remove unengaged profiles, which immediately boosted sender reputation. I then moved to the creative phase, designing high-fidelity, mobile-responsive templates that mirrored the luxury feel of their brand. I utilized Omnisend’s unique "Product Picker" and "Conditional Content" blocks to ensure that every subscriber saw items relevant to their specific size and style preferences, creating a bespoke shopping experience within the inbox. To solve the omnichannel friction, I orchestrated a "Channel-Fluid" strategy. I programmed the system to check if a user had opened an email before sending an SMS, ensuring we weren't over-communicating. I also integrated "Browse Abandonment" flows that utilized high-quality imagery and social proof to nudge hesitant shoppers. Within 90 days, their primary open rates jumped to 38%, and their conversion rate from email automation increased by 150%. I transformed their Omnisend account from a source of frustration into a high-performance sales engine that delivered the right message, on the right channel, at the precisely right time.

Job Title: Senior E-commerce Lifecycle Specialist

Velocity Solutions • Freelance

Apr 2025 - Mar 2026 • 11 mos

The Challenge: Velocity Brands Collective was grappling with a common but devastating issue for high-volume retailers: "The Silence Gap." While their acquisition team was successfully bringing in thousands of new customers through social media, the communication stopped almost immediately after the first purchase. Their existing Klaviyo setup was a skeleton—basic abandoned cart emails were active, but they were missing the nuances of post-purchase engagement. The client was seeing a high "one-and-done" buyer rate, and their Customer Lifetime Value (CLV) was plummeting. They were over-reliant on expensive Facebook ads to maintain revenue because they weren't effectively leveraging the goldmine of their existing subscriber list. The Solution: I conducted a deep-dive audit of their customer journey and identified three critical friction points. First, I overhauled their Klaviyo flows by implementing a multi-stage, behavior-triggered "Welcome Series" and a "VIP Retention Flow." Instead of generic discounts, I used data-driven segments to send personalized product recommendations based on past browsing history. I then synchronized their Klaviyo data with their paid social audiences to create a unified omnichannel experience. The results were transformative. By introducing a "Win-Back" sequence that triggered exactly 45 days after a customer’s last purchase, we recovered 18% of previously "lost" customers. I also implemented advanced SMS automation for time-sensitive offers, which saw a 12x ROI in the first month. We successfully shifted the revenue mix; instead of 90% of revenue coming from paid ads, 35% began flowing directly from owned marketing channels. I didn't just set up emails; I built a self-sustaining ecosystem that nurtured customers from their first click to their tenth purchase, drastically reducing their dependency on ad spend and stabilizing their monthly recurring revenue.