Omar Rodriguez

Senior Graphic Designer | Social Media & Video Content Specialist

Freelance • Freelance

Sep 2020 - Present • 5 yrs 8 mos

I provide end-to-end creative solutions for international brands and agencies, specializing in high-impact social media content and corporate visual identity. My workflow is built on clear communication and delivering professional results that align with business growth. Key Achievements: * Short-Form Video Expert: Edited and optimized 200+ videos for TikTok, Reels, and YouTube Shorts, focusing on high retention rates and dynamic storytelling. Versatile Brand Support: Developed a wide range of assets including professional presentations for B2B meetings, digital ads, and print-ready marketing materials. Strategic Design: Successfully balanced client requirements with creative excellence, maintaining a 98% satisfaction rate in project delivery. Remote Efficiency: Managed multiple concurrent projects for clients in different time zones, consistently meeting tight deadlines through organized self-management.

Banderita Studios

Banderita Studios • Full-time

Oct 2023 - Dec 2025 • 2 yrs 2 mos

Led the visual identity and digital assets for high-profile international clients, most notably Warner Music. My focus was on bridging the gap between artistic vision and commercial objectives, ensuring high-impact results under tight deadlines. Key Achievements: Art Direction for Music Industry: Developed comprehensive visual campaigns for recording artists, including cover art, social media rollouts, and promotional materials. High-End Asset Creation: Designed 50+ monthly digital assets optimized for Instagram, TikTok, and YouTube, maintaining strict brand guidelines. Process Optimization: Streamlined the design-to-delivery workflow, reducing turnaround times by 20% without sacrificing aesthetic quality. Multidisciplinary Design: Mastered the transition between print-ready editorial projects and dynamic digital content for global audiences.