
Omar A
I help businesses make more money using UIUX Design
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Portfolio
Work experience
Self Employed
Self-employed • 4 mos
Conversion Rate Optimization (CRO) & Specialist Healthcare Web Design
Feb 2026 - Apr 2026 • 2 mos
* Architected a high-converting healthcare web landing page concept by translating deep behavioral research into an optimized user interface. * Executed AI-assisted research synthesizing 51 user intent and anxiety data points using NotebookLM to map client behavior patterns. * Engineered an iterative, high-fidelity hero section featuring a strategic dual-CTA structure to simultaneously route high-stress emergency patients and professional referring doctors. * Resolved fundamental Gestalt psychology flaws (Law of Common Region) and reconstructed landing page order & content to maximize conversion rate. * Deployed consumer psychology heuristics to restructure financial data, replacing raw pricing walls with an accessible monthly payment plan framework to reduce cost anxiety.
Mobile Product Designer & Lead Accessibility (WCAG) Auditor
Jan 2026 - Mar 2026 • 2 mos
* Led a comprehensive mobile application interface overhaul to maximize user retention and enforce strict digital accessibility compliance. * Conducted a 45-day self-ethnography research protocol to map real-world interface friction, user cognitive load, and onboarding drop-offs. * Redesigned a broken information architecture, fixing a buried utilities interface by applying Nielsen's heuristic of recognition over recall to provide dedicated navigation space. * Rebuilt an unsearchable data layout by establishing a unified naming convention source of truth to reduce immediate cognitive friction. * Enforced strict WCAG 2.2 AA accessibility standards by mathematically recalibrating branding colors to pass the 4.5:1 minimum contrast ratio. Engineered interactive layouts with a strict 12px typography baseline and invisible 48x48dp touch-target frames to maximize inclusive mobile usability.