
omogasibe
Fix Broken Checkout Conversion Path Issues CRO Expert
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Checkout Conversion Rate Optimization (CRO) Specialist
Freelancer.com • Freelance
May 2025 - Present • 1 yr
I specialize in identifying and fixing broken checkout conversion paths that cause revenue loss in eCommerce businesses. My work focuses on diagnosing friction points across the buyer journey from cart abandonment triggers to payment failures and implementing data driven solutions that increase completed transactions. I conduct in depth funnel audits using analytics tools, session recordings, and user behavior insights to uncover hidden drop offs. I optimize checkout UX, streamline form fields, improve trust signals, and resolve technical blockers such as payment gateway errors, slow load times, and mobile usability issues. Key achievements include improving checkout conversion rates by up to 35%, reducing cart abandonment, and increasing average order value through strategic UX and CRO techniques. I collaborate with store owners, developers, and marketers to ensure seamless implementation and measurable ROI.