
Sophia
Email Marketer
Skills

See my services


Portfolio
Work experience
Upwork
Freelance • 1 mo
Beehiiv Email Marketing Specialist to Build Funnels, Automations & Audience Segments
Jul 2026 - Jul 2026 • 0 mos
I helped build a scalable beehiiv email marketing system for a personal brand with multiple businesses. I organized subscriber segmentation, created customer journeys, set up automations, lead magnet delivery, welcome sequences, and branded email templates. I also optimized landing pages and implemented best practices to improve engagement, conversions, and long term growth while keeping the brand experience consistent across every subscriber touchpoint.
Beehiv newsletter design and setup for founder
Jun 2026 - Jul 2026 • 1 mo
I designed a modern and reusable beehiiv newsletter template for a founder's personal brand, making it easy to turn weekly LinkedIn articles into engaging email newsletters. I created a clean, mobile friendly layout with branded sections, featured articles, blog highlights, company promotions, founder bio, social links, and strong CTAs. The result was a professional newsletter that strengthened personal branding, improved reader engagement, and simplified weekly content publishing.
Senior Social Media Manager & Content Strategist
Digital Agency • Part-time
Jan 2025 - Apr 2026 • 1 yr 3 mos
Served as Senior Social Media Manager and Content Strategist operating under an independent freelance digital agency. Directed end to end digital presence, brand positioning, and organic growth strategies across major platforms including Instagram, Facebook, and TikTok. Spearheaded comprehensive competitor landscape analyses to identify converting design aesthetics and trending content formats. Architected, designed, and executed data driven 30 day social media content calendars tailored specifically for boutique e-commerce brands and local service providers. Developed visual identity systems using Canva, transforming cluttered grids into cohesive, high impact 9 grid layouts that immediately communicated brand values and improved profile conversion rates. Crafted persuasive, platform specific copy and implemented advanced keyword and hashtag distribution systems to maximize organic reach and discoverability. Successfully managed community engagement by designing interactive Instagram Stories and audience response workflows. Key achievements include engineering a structured content strategy that generated a simulated 45% increase in organic engagement metrics and a 30% surge in profile visits within a two week period. Formulated repeatable content frameworks, established asset libraries, and delivered comprehensive analytics reports that demonstrated clear audience growth, proving the direct commercial value of structured visual storytelling and strategic aesthetic planning.