
Omotayo A
CRM Specialist Email Service Provider Expert
Skills

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Work experience
Freelancer.com
Freelance • 8 yrs 10 mos
Senior CRM & ESP Specialist
Jan 2021 - Present • 5 yrs 5 mos
Delivered 120+ CRM setup and email automation projects for SMEs and enterprise clients. Specialised in HubSpot and Salesforce implementations, data migration, and workflow automation. Architected multi-step email sequences in Klaviyo and ActiveCampaign achieving high engagement rates. Configured technical email authentication (SPF, DKIM, DMARC) and integrated CRMs with platforms like Shopify and Zapier.
Email Marketing & CRM Consultant
Mar 2019 - Dec 2020 • 1 yr 9 mos
Managed a portfolio of 50+ clients for CRM onboarding and automated customer journey design. Executed segmented drip campaigns and re-engagement sequences across Mailchimp, Zoho CRM, and Go High Level. Conducted deliverability audits to restore inbox placement and advised e-commerce brands on lifecycle email strategies including abandoned cart and post-purchase flows.
Junior ESP & Marketing Automation Specialist
Jun 2017 - Feb 2019 • 1 yr 8 mos
Assisted small businesses with migration to modern ESPs like Mailchimp and ActiveCampaign. Built CRM contact databases from scratch, defining custom fields and pipeline stages. Created mobile-optimised HTML email templates and conducted weekly performance reporting on key metrics like open rates and revenue attribution to provide strategic recommendations.