Lucas Johnson

Squarespace Website Designer and website developer

Aug 2025 - Present • 1 yr 2 mos

I help businesses create and improve Squarespace websites that combine strong design, clear messaging, smooth user experience, and measurable business value. My experience covers the full website journey, from planning and designing new websites to redesigning existing sites and improving their performance after launch. I work closely with clients to understand their brand, target audience, business objectives, and the actions they want visitors to take. My areas of expertise include: • Squarespace website design and development • Website redesign and modernization • Custom landing pages • Business and service-based websites • Responsive and user-focused design • SEO and on-page optimization • Website speed and performance improvements • Conversion-focused layouts and calls-to-action • Lead generation and inquiry systems • Booking and contact form setup • Analytics and conversion tracking • Google Search Console setup • Third-party integrations and automation • Domain, DNS, and technical troubleshooting I have worked across different industries, creating websites that present businesses professionally while making it easier for visitors to understand their services, explore their offerings, and take the next step. Rather than relying on generic layouts, I focus on creating purposeful website experiences that reflect each brand and its specific goals. Whether a client needs a complete Squarespace website, a professional redesign, technical improvements, or ongoing optimization, I approach every project with attention to design quality, functionality, performance, and the overall customer journey.

Squarespace Growth and Optimization Specialist

May 2025 - Present • 1 yr 5 mos

My journey into Squarespace started with a simple realization: a beautiful website doesn't always generate results. I noticed that many business owners were investing in attractive websites but still struggling with low traffic, poor conversions, missed inquiries, slow performance, and disappointing sales. That's where I decided to focus my expertise. Today, I specialize in helping businesses unlock the full potential of their Squarespace websites. Rather than simply designing pages, I improve the entire customer journey—from the moment a visitor lands on your website to the moment they become a customer. My services include Squarespace website optimization, SEO, technical SEO, speed optimization, Core Web Vitals improvements, conversion optimization (CRO), lead generation, booking system optimization, website audits, analytics and conversion tracking, Google Search Console setup, Meta Pixel integration, CRM integrations, workflow automation, domain and DNS troubleshooting, accessibility improvements, and complete Squarespace website enhancements. Every project begins with understanding your business goals. I take time to identify what's working, what's holding your website back, and where opportunities exist to improve performance. Instead of applying generic fixes, I provide solutions tailored to your business, industry, and audience. I believe transparency, communication, and measurable results are just as important as technical skills. You'll always know what I'm working on, why it matters, and how it supports your business objectives. Whether you're a coach, consultant, local business, online store, service provider, creative professional, or growing brand, my goal is the same: to help you build a Squarespace website that performs better, attracts the right audience, and creates more opportunities for your business. If you're looking for more than just another freelancer someone who genuinely cares about helping your business grow.

Squarespace Website Designer & Growth Specialist

May 2025 - Present • 1 yr 5 mos

I work as a freelance Squarespace Website Designer & Growth Specialist, helping businesses design, improve, and optimize websites that support real business goals. My work combines website design and development with SEO, performance optimization, conversion strategy, analytics, and lead generation. I work with businesses that need a new Squarespace website, a complete redesign, or improvements to an existing site. Key areas of my work include: • Squarespace website design and development • Business website redesigns • Landing page design and development • SEO and technical SEO • Website speed and Core Web Vitals optimization • Conversion rate optimization (CRO) • Lead generation and inquiry flows • Booking and contact system setup • Google Analytics and conversion tracking • Google Search Console setup • Meta Pixel integration • CRM integrations and workflow automation • Domain, DNS, and technical troubleshooting • Accessibility and usability improvements I focus on creating websites that are visually professional, easy to navigate, technically sound, and structured around the customer journey. For each project, I first understand the business, audience, goals, and existing website challenges before deciding what needs to be designed, rebuilt, or optimized. My goal is to help clients turn their Squarespace website into a stronger business asset one that builds credibility, attracts the right visitors, generates inquiries, and supports growth.