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English
$
USD
I will write landing page and sales page copy that converts
Strategic Copywriter, psychology driven messaging and branding
A writer who converts in one category has shown familiarity with that category. Range is what shows the skill underneath. Mine runs across fintech, fitness, coaching and behavioral topics, in English ...
About this Gig
Most copy fails before the first sentence. Not because the wording was weak, but because the order was wrong.
I build the sequence of realizations your reader moves through before your offer becomes obvious, then write to it. The sequence is the work. The words come last.
WHAT YOU GET
Finished copy and a written structure showing what each section does and why it sits where it does. Your developer builds it. You are not paying writer hours for theme work.
HOW IT WORKS
You answer a short diagnostic when you order: what your reader currently believes, which belief has to break, what you are selling. I write from that.
If I think the problem is your offer rather than your copy, I will say so. I would rather lose the project than write around it.
BACKGROUND
Finance and banking. Native English and Mexican Spanish. Four years writing for coaching, fitness, fintech and DTC.
The samples in the gallery are concept brands, labeled as such. Full pages, built to show method.
Send me what the page has to do. If it is a fit I will say so quickly, and if it is not I will say that quickly too.
Language:
English
•
Spanish
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
My Portfolio
FAQ
Do you build the page, or just write it?
I write it. You get finished copy plus a written structure showing what each section does and why it sits where it does — your developer or designer builds from that. It keeps you from paying writer rates for theme work.
Why isn't SEO part of this?
Different stage of the funnel. SEO decides who arrives. This decides what happens once they do. A page built to rank and a page built to convert answer to different readers — the search engine in one case, the person in the other — and blending the two usually costs you the second.
What if I already have copy and it isn't working?
Send it over with what the page is supposed to do. I'll tell you whether the problem is the copy or something upstream of it — the offer, the traffic, the price. If it's upstream, I'll say so rather than rewrite around it.
Which package do I need?
Standard covers most landing pages: one offer, five sections, a reader who arrives cold and leaves converted. Premium is for a long sales page where the price is high enough that objections have to be answered on the page. Basic is for replacing one section that isn't pulling its weight.
Can you write in Spanish?
Yes — native Mexican Spanish, available as an add-on. It's not a translation. Register decisions get made for the Spanish reader, which sometimes means a line changes entirely to land the same way.
What do you need from me to start?
Five answers, which you'll be asked when you order: what the page has to get someone to do, who reads it and what they currently believe, what you're selling and on what terms, what you've already tried, and a link to the current page. The more specific you are about the second one, the better the p
How do revisions work?
Two rounds on Standard and Premium, one on Basic. Send comments on the draft and I'll rework what you flag. Additional rounds are available as an add-on if you need them.
