
Daniella A
CRM and Automation Specialist for Real Estate Agencies
Skills

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Portfolio
Work experience
KVCORE Marketing Operations Specialist
DagsHub
Aug 2025 - Oct 2025 • 2 mos
I Managed the CRM infrastructure for a 40-agent brokerage, migrating the team from spreadsheets to kvCORE and building custom automation for buyer/seller nurture campaigns. Challenge: the spreadsheet migration risked losing years of contact history. Solution: ran a phased data-cleaning and de-duplication process before import, preserving 98% of usable records. Segmented over 10,000 contacts into targeted drip campaigns, increasing engagement rates by 45% and directly contributing to a 25% year-over-year increase in closed transactions.
Gohighlevel Automations Specialist
FS: For farms, homes, and businesses
Jun 2024 - Oct 2024 • 4 mos
I partnered with real estate agents to design and implement CRM systems tailored to their lead flow. Built automated nurture sequences, lead-scoring workflows, and pipeline stages in HubSpot and Follow Up Boss that reduced manual data entry by 60% and cut average lead response time from hours to under 5 minutes. Challenge: agents were losing leads that came in after hours. Solution: built instant auto-response + task-assignment triggers, which recovered an estimated 15% of previously dead leads. Trained agent teams on CRM adoption, resulting in 90%+ daily usage rates across client accounts.