Ayodeji O

Website Expert

FreshandFamous • Full-time

Feb 2025 - Present • 1 yr 3 mos

Led end-to-end digital growth for UK-based lifestyle brand. Orchestrated technical SEO overhaul: resolved crawl errors, implemented schema markup, and optimized Core Web Vitals—achieving 340% organic traffic growth within 18 months. Pioneered content strategy targeting long-tail keywords in fashion/beauty niche; produced 150+ SEO-optimized articles driving 2M+ annual impressions. Built high-authority backlink profile through digital PR and influencer collaborations, securing features in Glamour UK and Cosmopolitan. Managed £75K annual PPC budget across Google Ads and Meta, reducing CPA by 45% while scaling revenue 280%. Implemented conversion rate optimization (CRO) via A/B testing and UX improvements, lifting checkout completion by 32%. Launched email automation flows (welcome series, abandoned cart, win-back) generating £120K additional annual revenue. Integrated Klaviyo with Shopify for behavioral segmentation, achieving 65% open rates and 12% click-through rates. Spearheaded TikTok and Instagram growth strategy: grew combined following from 12K to 180K through viral content frameworks and creator partnerships. Established affiliate program recruiting 200+ micro-influencers, driving 15% of total revenue. Key Achievement: Ranked #1 for "sustainable fashion UK" and 12 competitive keywords within 8 months, establishing FreshAndFamous as category authority.