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pande_raja

Pande Raja

@pande_raja

Marketing Strategist, Market Research, Campaign and Project Management

Indonesia
English, Indonesian
About me
Citibank (Wealth Management) | Bukalapak (E-Commerce) | PwC (Consulting). 10+ years across marketing, business development, and strategic operations. PhD candidate in Marketing, University of Indonesia. MSc Finance, University of Edinburgh. Clients typically work with me on: - Market research, competitive analysis, and industry reports - Marketing strategy and go-to-market planning - Social media management and content strategy - Campaign planning, execution, and performance tracking - Project management and cross-functional coordination Open to both project-based and ongoing engagements.... Read more

Skills

p
pande_raja
Pande Raja
Offline • 
Average response time: 1 hour

See my services

Digital Marketing Strategy
I will create a market research report and competitive analysis
From$50 / projectMore details

Work experience

RGV

Marketing Consultant

RGV • Freelance

Dec 2023 - Sep 2025 • 1 yr 9 mos

Marketing strategy, competitive analysis, campaign planning, and project management for international clients. Account management for agency clients, coordinating annual report production end-to-end.

Tokopedia

Head of Business Development - Investment Products

Tokopedia • Full-time

Dec 2019 - Oct 2023 • 3 yrs 10 mos

Led business development for digital investment products. Launched three products from concept to market (Robo-Advisory, Cicil Emas, and Tabungan Haji). Managed strategic partnerships with financial institutions and collaborated with Product team on UI/UX development.

Citibank_N.A.

Customer Acquisition & Engagement Manager

Citibank N.A. • Full-time

Apr 2016 - Dec 2019 • 3 yrs 8 mos

Managed customer acquisition and portfolio growth for the wealth management division. Executed marketing plans, customer segmentation, loyalty campaigns, and digital marketing through strategic partnerships.