chao chen
TikTok Shop Expert 1M Monthly GMV Data Driven
Skills
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Portfolio
Work experience
TikTok Shop Growth & Affiliate Lead
Independent Consultant • Freelance
Jun 2025 - Present • 11 mos
•Influencer Growth: Execute cross-border TikTok Shop strategies focusing on influencer affiliate marketing. •Tech Stack: Expert user of FastMoss, EchoTik, and Power BI for creator vetting and viral product scouting. •Scale: Build and manage creator networks to drive sustainable GMV with an 80% conversion focus on affiliate traffic.
Skincare & Growth | Brand Operations Consultant
Senfa Riji (Local Services & Brand Growth)
Mar 2024 - Jun 2025 • 1 yr 3 mos
1.Scaling Operations: Directed the GTM and digital growth strategy, scaling a brand from 0 to 120+ retail locations via data-driven operations. 2.Management & SOPs: Developed comprehensive operational SOPs and marketing templates to standardize national franchise expansion and ensure consistent quality. 3.Growth Analytics: Built data models to monitor traffic trends and competitor pricing, structuring high-conversion service packages for rapid market entry.
Senior Growth & Livestream Manager
Tianying Media
Oct 2023 - May 2024 • 7 mos
1.Portfolio Management: Directed operations for multiple high-end beauty brands, maintaining a consistent monthly GMV of $420,000+ USD. 2.eam Leadership: Managed and trained a professional team of 6 hosts and 3 technicians, implementing a systematic SOP for engagement and rhythm. 3.Profit Strategy: Responsible for full-cycle management: product selection, pricing strategies, and profit margin optimization to maximize ROI.