
Panna Khatun
Certified Google Ads Pro, Best ROI
Skills

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Portfolio
Work experience
Google Ads Manager
Service Lead Digital Marketing • Freelance
Jun 2025 - Present • 1 yr 5 mos
Worked as a Google Ads Manager for a heating services company, where I planned, managed, and optimized Google Ads campaigns to generate high-quality leads and maximize return on investment (ROI). Key Responsibilities: Created and managed Google Search Leads Ads Local Services campaigns. Conducted in-depth keyword research and competitor analysis. Wrote high-converting ad copy and optimized landing page relevance. Managed bidding strategies to improve conversions while reducing cost per lead (CPL). Monitored campaign performance using Google Ads and Google Analytics. Optimized campaigns through A/B testing, audience targeting, and negative keyword management. Set up conversion tracking and analyzed campaign data to make data-driven decisions. Delivered consistent lead generation while improving overall campaign performance and budget efficiency. Skills & Tools: Google Ads Search Leads Keyword Research Conversion Tracking Google Analytics Google Tag Manager Campaign Optimization Lead Generation ROI Optimization Competitor Analysis