Ruby Pardeep R

Paid Ads Media Buyer

Cybernext Pvt Limit • Full-time

Jul 2019 - Mar 2022 • 2 yrs 8 mos

Managed and optimized Google Ads and Meta Ads campaigns for multiple clients across different industries. Successfully handled end-to-end campaign management including campaign setup, audience targeting, budget allocation, A/B testing, and performance optimization. Worked closely with clients to understand business goals and deliver data-driven advertising strategies that improved ROI and lead generation. Regularly prepared performance reports and insights, communicating campaign results and recommendations to clients. Scaled high-performing campaigns by optimizing creatives, targeting, and bidding strategies, resulting in improved conversion rates and reduced cost per acquisition (CPA). Managed multiple client accounts simultaneously while maintaining strong client relationships and consistent campaign growth.