Paresh Rahool

Manager – Market Research, Reporting & Analytics

HBL • Full-time

May 2024 - Present • 2 yrs

• Designed interactive Power BI dashboards analyzing 25M+ transactions monthly, ensuring real-time digital banking visibility. • Resolved transaction bottlenecks, achieving 5% higher success rates and 6% growth in transaction values. • Analyzed digital customer behavior, improving satisfaction by 15% and increasing app engagement by 10%. • Delivered actionable insights to eight departments, enhancing data-driven decisions and boosting operational efficiency by 25%. • Automated reporting workflows, reducing manual preparation time by 30% and improving data delivery efficiency overall. • Analyzed user journeys carefully to identify friction points and optimize digital banking experiences effectively. • Examined activation funnels thoroughly to improve onboarding processes and enhance new user adoption rates significantly. • Studied retention cohorts closely to track customer behavior patterns and increase long-term engagement successfully. • Evaluated conversion metrics systematically to support data-driven product strategies and growth decisions accurately.

Assistant Manager – Business Intelligence

| IBEX Global • Full-time

Aug 2023 - Mar 2024 • 7 mos

Executed the migration of 30+ Tableau dashboards to Power BI within tight deadlines, improving report load performance by 40%. • Enhanced global reporting systems, handling 25+ Jira-based BI enhancement requests, increasing dashboard reliability and usability. • Built Power BI Paginated Reports that boosted report accessibility by 40% and reduced ad-hoc reporting dependencies by 35%. • Administered Power BI workspaces for 200+ active users, maintaining 99.9% uptime and ensuring consistent report refresh cycles. • Collaborated with Lithuania-based teams to align visual standards, increasing global data trust and usage by 20%.

Associate Qlik Consultant

TallyMarks Consulting • Full-time

Dec 2018 - Aug 2023 • 4 yrs 8 mos

Delivered 10+ enterprise BI projects across industries, leading complete implementations from blueprinting through go-live. • Migrated 40+ PSO dashboards from QlikView to Qlik Sense, optimizing ETL processes and reducing load time. • Built automated Python and Airflow ETL pipelines for IBL, eliminating 72-hour delays and saving hours. • Created keyword-based KPI dashboard for Engro Energy, integrating 15+ live data sources effectively improving decisions. • Standardized SSRS and Qlik NPrinting reports enterprise-wide, increasing reporting accuracy to 99.8% consistently.